Dennis Kim

 
About

 Selected WorkUnitedMasters + Translation
RPA Advertising
Ammo Creative
Nike + JD Sports AF1 40ᵗʰ Anniversary
Crunch Bar Visual Identity
Ally MITM
Xbox Series X I S
Tic Tac Lollapalooza
Tic Tac My Pack
Butterfinger x The Simpsons 
Hulu + Live TV
Oklahoma City Thunder Social Campaign
Louvre Web Design
Hedon Brand Design
Counter Productive Brand Design

DKSE Poster Designs
DKSE Print Designs
DKSE Typeface Designs
DKSE Motion Designs










Hedon Brand Identity & Web Design
Year: 2023

This project showcases a comprehensive brand development and execution process for Hedon, an online crypto gaming platform.

This project involved a full-scope visual identity and digital experience development, taking the Hedon Crypto brand from initial concept through to final web deployment.

The process began with moodboard to capture the essence of the brand aesthetic. Followed by multiple exploration to define a visual aesthetic that successfully balanced the modern, high-tech feel of cryptocurrency with the enigmatic and alluring atmosphere of online gaming. I then architected the brand guidelines, defining the distinct logo marks, typography and color systems. The final deliverable had both dark and light mode interfaces, ensuring optimal visual clarity and engagement for users across the platform.

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