Tic Tac Lollapalooza Campaign
Year: 2024

Took charge of the overall art direction and executed the digital static design for the campaign celebrating Tic Tac's presence at the Lollapalooza Music Festival. This project involved developing a dynamic visual identity, static social assets, and closely working together with motion graphic designer to call attention to Tic Tac’s presenece in the event. The goal was to generate excitement and drive attention to Tic Tac’s activation, integrating the brand's vibrant playful image with the lively spirit of the Lollapalooza Music Festival.